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“These movies, they’re not for girls like us,” cautions a boxed wine-swilling mother to a chubby daughter who is glued to a television that’s playing arguably one of the greatest – and most problematic – romantic comedy of all time, Pretty Woman. 25 years later, Natalie (Rebel Wilson) is an architect living in New York and a confirmed cynic convinced that “Sweet Home Alabama” and its ilk “is a masterpiece of shit!”
Shortly after this declaration, a concussion lands Natalie smack in the middle of the very universe that she despises. She’s the leading lady of her own rom-com where she wakes up with a full face of make-up, lives in an unrealistically large apartment in New York and has a meet-cute with a hunky client (Liam Hemsworth) who is smitten with her.
That the writers, Erin Cardillo, Dana Fox and Katie Silberman are ardent fans of the romantic comedy is evident from the Easter eggs littered through the film, which pay homage to classics such as Pretty Woman and My Best Friend’s Wedding – the white dress and comically large hat that Natalie is given when she leaves the hospital after being treated for her concussion, for example, is similar to the one Julia Roberts wore in Pretty Woman when her character triumphantly returns to a snooty boutique that had earlier turned her away.
Wilson knows how to use her body, which definitely is an aberration in the rom-com universe, to comedic effect without coming across as the butt of the joke. The scenes where she stops a rogue halal cart with her body and where she runs in slow motion to break up her best friend Josh’s wedding are a delight to watch. Throwaway lines such as, “Ambassadors are for countries, not for stretching” and running gags like where rom-com universe Natalie is denied the pleasure of swearing with abandon because her world is PG-13 offer the occasional laugh but one wonders whether they’d have had the same effect had Wilson not been a vehicle for their humour.
It may take a circuitous, casually ‘woke’ path through self-love (vs finding someone to complete you) to get there, but Isn’t it Romantic ultimately offers the same message that the films it attempts to mock peddle – the perfect guy is right there waiting for you. We’d swipe left on this one.
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)