advertisement
Ah. Wedding bells, the bridal glow, laughter and warmth all around. And of course, all that shopping! Bharti Singh is all set to tie the knot with her writer fiance, Haarsh Limbachiyaa and she seems to be thoroughly enjoying this bridal phase.
However, she seems to have applied her marketing mind to it as well. Bharti has apparently left no stone unturned when it comes to milking her wedding for marketing gigs; and she has done this intelligently too. With the hashtag #BhartiKiBaarat, she has been uploading short videos on her social media pages, where she tries branded jewellery and clothes and does photo shoots with high street professionals.
The photoshoot, by Luv Israni, is supposedly for the media, so that the likes of us have enough pictures, if and when we feature her wedding in our publications.
No wedding is complete unless you shop for your honeymoon, and the parties you plan on throwing. With Lays, Aloo Bhujiya, Fanta, and Thumbs Up, it seems more like a birthday party for a 9-year-old than a wedding party. One wonders, did these brands sponsor her wedding too?
Well, no social media marketing strategy is complete unless it is peppered with some genuine, non-branded posts. Bharti knows that, so, here’s one:
(At The Quint, we question everything. Play an active role in shaping our journalism by becoming a member today.)