Would Salman Khan Fans Pay 57.5k for an E-Cycle? Amazon Hopes So!

The actor’s Being Human foundation has partnered with Amazon.in to sell its E-cycles online.

Salman Khan rides his e-cycle. 

(Photo courtesy: Twitter)

Tubelight might be flickering dismally at the box office but you can’t deny that Salman Khan has a good head for business. He has established Being Human as a huge brand within the span of a few years, and has now hit upon a cool way to retail its latest product - E-cycles.

According to a report by India Today, Being Human is now partnering with Amazon.in to make the two E-Cycles - BH27 and BH12 - available to the masses online.

Being Human E-cycle illustrate a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle. We look forward to a successful Prime Day on Amazon.in.

Chief Executive Officer, Being Human E-Cycle

The cycles will be launched on Amazon's Prime Day and would be exclusively available to Prime members from 6 pm on Monday, July 10. The BH12 model is priced at Rs 40,323 and the BH27 model at  Rs 57,577.

Also read: Salman’s E-Cycle Launch Gets Him Nostalgic About Childhood Days

Salman has of course been spotted several times recently cycling around Mumbai. That too is a smart move considering it’s a direct message to fans as far as the E-cycles are concerned. But really, how many of his fans can afford that kind of money for a cycle?

(Source: India Today)