Nush: Welcome to Anushka Sharma’s “Accessible” Clothing Line

Anushka Sharma’s newest venture is her clothing line: Nush.

Anushka Sharma at the launch of Nush.

(Photo: Yogen Shah)

Nush. If you haven’t guessed it already then let me tell you that Nush is a clothing line freshly launched by Anushka Sharma. Yep, she didn’t look much further than her own name, and rightly so.

Nush sounds like a good name for a clothing brand. And with this Anushka Sharma aims to reach a wide market, from college goers to stylishly professionals. Which is why one of India’s highest-paid actor has said that her clothing line will range from INR 699 to INR 3,999.

Anushka also aims to capture the attention of a wide range of people by keeping in mind all sizes. During the press event, she mentioned that most of the clothing is styled in a manner that it will look good on a wide range of body-types. Now, that is something we will not know until the line is actually launched and we can try it on.

Anushka says she’s kept Nush’s collection in sync with her own style. While she shops abroad the one thing that irks her is the fact that most clothes there aren’t suited for the Indian eye or weather. So while choosing fabrics and the colours, that was the one thing she kept in mind. Calling her style “accessible”, she has tried to imitate the same with her clothing line.

Here are some images from the event. We must say, Anushka looks quite Nushed up in her attire.

Anushka takes the stage.

Addressing the media about her clothing brand.

Anushka is all smiles.

It’s Nush.

Same pinch.

Having a blast!

With her collection.

With her parents.

I’ll be honest, if Nush really caters to my size, which is a plus, then I’ll be really excited to shop from the line. It got me like: