Akhilesh Yadav on Digital Campaigns & His Social Media ‘Addiction’

Speaking to Barkha Dutt, the UP CM discusses social media and its role in a democracy as he heads into elections.

As social media campaigning takes centrestage, Akhilesh Yadav talks about his team’s strategy. (Photo: The Quint)

Social media has taken centrestage in the UP elections this year, with political parties fielding ‘war rooms’ and WhatsApp campaigns to maximise their reach. In this snippet of Barkha Dutt’s interview with Akhilesh Yadav, the UP CM discusses how social media has become something of an ‘addiction’, and how him and his team have gone digital.

Watch the full interview here.

Video Editor: Ashutosh Bhardwaj
Producer: Sonal Gupta & Khemta Jose

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