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After two years of testing, WhatsApp payment service on Thursday, 5 November, received approval from National Payments Corporation of India (NPCI) to go live on Unified Payment Interface (UPI) in the multi-bank model.
“I am excited today that WhatsApp has been approved to launch payments across India,” Facebook CEO Mark Zuckerberg announced in a video.
The Facebook-owned private messaging service has over 400 million users in India.
The move comes after NPCI in August had informed the Reserve Bank of India that WhatsApp had met data localisation requirements.
In India, the WhatsApp payment service will compete against other major players like Google Pay and PhonePe, Amazon Pay among others.
Is WhatsApp Payments LIVE?
Yes, the feature is currently live and starting Friday, 6 November, people across India will be able to send money through WhatsApp.
“This secure payments experience makes transferring money just as easy as sending a message,” WhatsApp said in a blog.
People can safely send money to a family member or share the cost of goods from a distance without having to exchange cash in person or going to a local bank.
Will I Be Able to Use it Straighaway?
WhatsApp has a user base of over 400 million. Among the reasons for its restricted launch is the concern that full scale operations may lead to skewed dominance in the UPI ecosystem.
“While UPI is dominated by two players – Google Pay and PhonePe – that have market share close to 80%,” Medianama reported adding “if WhatsApp were to roll out its UPI service to even half of its user base it would create a huge load on the banking infrastructure that supports third-party UPI players, said a senior payments industry expert aware of WhatsApp Pay’s operations in India.”
How Will This Work?
WhatsApp has designed payments feature in partnership with the NPCI using the Unified Payment Interface (UPI).
“To send money on WhatsApp in India, it’s necessary to have a bank account and debit card in India. WhatsApp sends instructions to banks, also known as payment service providers, that initiate the transfer of money via UPI between sender and receiver bank accounts,” the official blog stated.
How Do I Send or Receive Money?
Here’s how you can start sending or receiving money using WhatsApp
Why Was WhatsApp Payments Delayed for So Long?
Facebook’s ambitious digital payments operations in India, one of the fastest growing markets, has been a frustrated and staggered experience at best.
According to an Assocham-PWC India study, digital payments in India will more than double to $135.2 billion in 2023 from $64.8 billion in 2019.
Facebook sure wants a share of the pie.
However, WhatsApp Pay has remained stuck owing to the Reserve Bank of India’s demand to store data locally, and has not gone far beyond the beta testing it did with nearly one million users last year.
In February 2020, however, the National Payments Corporation of India (NPCI) gave its nod to WhatsApp’s parent company Facebook for launching the payments feature in India in a phased manner. The company has indicated that it is willing to comply with RBI’s requirements of storing data within India.
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