The premium sedan segment in India is witnessing a boom unlike ever before, thanks to a variety of options available, like the Audi A6, BMW 5 Series, and now even Jaguar has entered the party with the XE. But there’s one company that you can call the ‘host’ of that party cause they were doing it before it was cool – Mercedes-Benz.
The German automaker launched the Edition E of the E-Class, which celebrates 20 years of the company in India, with prices starting from Rs 48.6 lakh (ex-showroom, Pune).
It started with the W124 generation, the first E-Class that was produced in the country way back in 1995. The line up’s latest avatar is in its fifth generation and the company claims that they have sold over 32,000 units of the E Class since 1995.
In terms of advancement over the existing E-Class sold in the country, the Edition E-Class looks the same, except for an E-Edition badge on the front wings.
The three-pointed star on the front of the car’s grille will be an illuminated one if you go for the E 200 CDI & E 250 CDI variant. They also launched the ‘wish upon a star’ campaign which allows people to make a wish inside an Edition E-Class, which will be situated outside every dealership in the country, or through the company’s website.
(The author was invited by Mercedes-Benz to the launch event.)
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